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Product Description
A Custom Information On Hold Message is a pre-recorded informational audio message (mixed with music) businesses and organizations play into their phone systems.
When a potential or current customer/client calls a business or organization and is placed on hold, they will hear this information and music audio production.
The audio production describes any number of interesting things about the business or organization. It is essentially a very long radio commercial - a radio commercial that is not bound by 30 or 60 seconds -- it can be any length the business or organization decides is necessary.
Unfortunately, some businesses believe that plugging a radio or favorite CD into their phone system is the answer. A Custom On Hold Message is the answer...learn why below.
Using your script or one we help you write, we'll put our professional voice talent*, music and digital editing system to work to create your customized informational message for callers on hold.
Why not just plug in a radio for your on hold message? Why not just play some music and call it good? Here's why:
(and see our About Us page more detail)
1 - Using a Radio as an On Hold Audio Source
a) With a radio on hold, you run the huge risk of letting YOUR customer and prospects hear commercials for YOUR COMPETITION! Even public radio has several under-writing announcements per hour. The people calling your business should be hearing about YOUR business -- not your competitors or businesses you'd otherwise not associate with.
b) Using a radio as an On Hold audio source is also a violation of copyright law. Courts have ruled that playing a radio station into a phone system is "re-transmitting" that content. As such, if you play a radio as your on hold audio source, you would be required to purchase expensive music licenses to cover all of the music played by the radio station. And to dispel a popular myth - no, a radio station can't just give you permission to play their station on your phone system. Even if the owner is your closest friend.
2 - Using Only Music as the On Hold Audio Source
Well, using only music as the on-hold audio source is better than nothing, but the research shows that the best of any On Hold Audio scenario is music mixed with spoken word information about the business or organization the caller is contacting.
Be careful that you are not playing your favorite CD (or even your own mix) in your CD player. This violates the copyright law just like the radio scenario outlined in 1b above.
When a potential or current customer/client calls a business or organization and is placed on hold, they will hear this information and music audio production.
The audio production describes any number of interesting things about the business or organization. It is essentially a very long radio commercial - a radio commercial that is not bound by 30 or 60 seconds -- it can be any length the business or organization decides is necessary.
Unfortunately, some businesses believe that plugging a radio or favorite CD into their phone system is the answer. A Custom On Hold Message is the answer...learn why below.
Using your script or one we help you write, we'll put our professional voice talent*, music and digital editing system to work to create your customized informational message for callers on hold.
Why not just plug in a radio for your on hold message? Why not just play some music and call it good? Here's why:
(and see our About Us page more detail)
1 - Using a Radio as an On Hold Audio Source
a) With a radio on hold, you run the huge risk of letting YOUR customer and prospects hear commercials for YOUR COMPETITION! Even public radio has several under-writing announcements per hour. The people calling your business should be hearing about YOUR business -- not your competitors or businesses you'd otherwise not associate with.
b) Using a radio as an On Hold audio source is also a violation of copyright law. Courts have ruled that playing a radio station into a phone system is "re-transmitting" that content. As such, if you play a radio as your on hold audio source, you would be required to purchase expensive music licenses to cover all of the music played by the radio station. And to dispel a popular myth - no, a radio station can't just give you permission to play their station on your phone system. Even if the owner is your closest friend.
2 - Using Only Music as the On Hold Audio Source
Well, using only music as the on-hold audio source is better than nothing, but the research shows that the best of any On Hold Audio scenario is music mixed with spoken word information about the business or organization the caller is contacting.
Be careful that you are not playing your favorite CD (or even your own mix) in your CD player. This violates the copyright law just like the radio scenario outlined in 1b above.
